BELvue is a groundbreaking museum about Belgian history that makes complex themes accessible and understandable, with a special focus on young people and international visitors. The museum presents a thematic history, always starting from contemporary questions: why is Belgium the way it is today? What makes the country unique?
What is original about the concept is that it starts from the present. Each theme—democracy, prosperity, solidarity, pluralism, migration, and Europe—is introduced with “talking heads”: ordinary citizens of different ages and backgrounds sharing their personal opinions, in their own language or dialect. Historical context is used to understand these themes, not as an end in itself.
Each thematic unit is located in a separate room and offers multiple levels of information and reading. In addition, a “time cabinet” was developed: a parade of objects since 1830—art, fashion, design, technical inventions, and everyday items—everything under the banner of “this is Belgian.” In total, 440 original objects are displayed, supported by documents and multimedia applications in four languages.
Special attention is given to school groups, families, and visitors with visual impairments, with customized routes and tools.
The scenography is sober and playful, contemporary yet respectful within the listed building. The graphic elements are fully integrated into the three-dimensional presentation: from titles and labels to multimedia screens. A custom typeface for main texts, a digital labeling system in the time cabinet, and specially designed infographics ensure an intuitive and multilingual experience.
2016 - present
Production: Atento, Ocular, Danse La Pluie, Printville
